Artisan Wines

What Needed Fixing

Website Design
Website Development
Figma to WordPress
E-commerce Integration
AusPost Integration
Technical SEO
Website Hosting

Artisan Wines needed a website that matched the quality of their product, premium, curated, and easy to shop. The existing experience wasn’t doing the brand justice: navigation felt clunky, the product journey needed simplification, and the site needed to perform better across mobile (where most browsing happens).

They also wanted a platform that was practical for day-to-day updates, adding products, promotions, seasonal releases, and content without needing a developer every time.

From Idea to Execution

Website Design and Development
Website Hosting
Google Business Profile
SEO Campaign
Customised Conversion Tracking
E-commerce Integration

We started by mapping the customer journey: how people discover wines, how they compare options, and what information helps them feel confident to buy. From there, we restructured the site around simple browsing paths, making it easier to explore collections, find product details quickly, and move smoothly from discovery to checkout.

Next, we refined the visual design to feel more “premium retail”, clean layouts, stronger hierarchy, and brand-forward presentation so the wines (and the story behind them) could shine.

On the build side, we focused on performance, responsiveness, and maintainability. We implemented reusable components and tidy content structures so the Artisan Wines team can keep the site fresh with new releases and campaigns, without breaking consistency or slowing the site down.

Wins & Outcomes

Artisan Wines now has a polished, high-performing website that feels as premium as the brand itself. The shopping journey is smoother and more intuitive, making it easier for customers to browse collections, understand products quickly, and purchase with confidence.

Behind the scenes, the platform is simpler to manage too, giving the team the flexibility to update products, promotions and seasonal releases fast, while maintaining a consistent, on-brand experience across desktop and mobile.