Artists of Ampilatwatja
What Needed Fixing
- Logo Redesign
- Brand Refresh
- Website Design
- Website Development
- WordPress Implementation
- Woocommerce Integration
- E-commerce implementation
- Payment Method Integration
- SAM (Arts) Integration
Artists of Ampilatwatja came to us with a powerful story and incredible artwork, but their online sales were very low (little to no consistent weekly sales) and the website wasn’t set up to support product discovery, trust, or a smooth path to purchase.
As an Aboriginal art centre based in Ampilatwatja, northeast of Mparntwe (Alice Springs), the organisation needed a digital platform that could honour culture and storytelling while also working as a reliable eCommerce channel.
They also needed their inventory and artwork management to be practical behind the scenes, so artists and staff weren’t stuck doing double-handling or manual updates.
From Idea to Execution
- eCommerce Integration
- UX/UI Design
- SAM Integration
- WordPress Development
- Search Engine Optimisation
- Klaviyo Integration
We reworked the customer journey to make browsing feel natural, from landing on the site, to exploring paintings and prints, to understanding artist context and story, to confidently purchasing. We focused on clearer pathways, stronger product presentation, and a layout that feels calm, premium, and mobile-friendly.
To support day-to-day operations, we integrated SAM so artwork and inventory management could be maintained in one place and reflected accurately online. The goal was to reduce manual tasks, improve accuracy, and ensure the store always matched what was actually available.
We structured the site so the team can keep adding works, updating collections, and promoting exhibitions without the site becoming messy over time. The result is a scalable foundation that supports both storytelling and selling — not one at the expense of the other.
Wins & Outcomes
We delivered a scalable eCommerce website for Artists of Ampilatwatja, focused on product discovery, mobile-first UX, and an SEO-friendly structure to grow organic traffic and online sales. With SAM integration in place, the team can manage artworks and inventory more efficiently — keeping the online store accurate, up to date, and easier to scale.
130%
Increase in Website Sales
25%
Marketing engagement increased
49%
Return buyer increased
