Halls Gap Zoo

What Needed Fixing

Website Design
Website Development
Figma to WordPress
E-commerce Integration
Booking System
Technical SEO
Website Hosting

Halls Gap Zoo needed a more reliable digital platform that could confidently support online ticket sales and help drive more animal encounters, without friction for visitors or extra admin for the team. They also wanted the website to better showcase their animals and the genuine care that goes into looking after them every day, so the online experience reflected what guests feel when they visit in person.

Just as importantly, they were looking for a dependable agency partner to look after the website with the same level of attention and care they give their animals, keeping the site stable, updated, and performing as the business continues to grow.

From Idea to Execution

Website Design and Development
Website Hosting
Google Business Profile
SEO Campaign
Instagram Feed Integration
Customised Conversion Tracking
E-commerce Integration
Online Booking System

From the outset, we designed the new Halls Gap Zoo website around two priorities: making it easy for visitors to book, and making it easy for the team to manage. We rebuilt the site in WordPress with a user-friendly content management setup, using structured templates and reusable blocks so content can be updated quickly without breaking layouts.

To support revenue growth, we implemented an online booking system for ticket sales and streamlined the experience for visitors purchasing add-ons like animal encounters. We also introduced recurring orders functionality to support ongoing payments where needed — helping the zoo create more reliable, repeatable revenue streams while keeping the customer experience simple and seamless.

Wins & Outcomes

Halls Gap Zoo now has a modern, reliable WordPress website that makes it easy for visitors to buy tickets online and book animal encounters with far less friction. The new booking experience is smoother and more trustworthy, while recurring orders create a more consistent revenue stream where ongoing payments are needed. Behind the scenes, the team has a cleaner, more user-friendly CMS with structured templates and reusable blocks, making updates faster, safer, and easier to manage in-house.

Most importantly, the site now better reflects the zoo’s care for their animals, showcasing them in a way that builds trust and excitement before people even arrive.