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What Needed Fixing

  • Figma to Web Development
  • WordPress Development
  • MS Dynamics Integration
  • Technical SEO

Octet came to Defyn with a polished Figma design and a clear goal: bring it to life in WordPress in a way that wasn’t just pixel-perfect, but also practical to run internally. Their marketing team needed the ability to manage and scale content without relying on developers, launching new pages, updating messaging, and keeping campaigns moving quickly.

Lead capture and CRM alignment were also critical. The website needed to integrate with Microsoft Dynamics so enquiries and form submissions flowed cleanly into their lead management process.

OCTET 2

From Idea to Execution

  • Figma to Web Development
  • Responsive Web Development
  • MS Dynamics Integration
  • Technical SEO

We took the supplied Figma designs and translated them into a high-quality WordPress build with a scalable component system. That meant creating reusable page sections, flexible templates, and a structured CMS experience, so Octet’s marketing team can confidently update content, build new pages, and maintain consistency across the site without breaking layouts or styles.

On the integration side, we implemented lead capture workflows connected to Microsoft Dynamics, ensuring form submissions were captured reliably and routed into their CRM in a way that supports sales follow-up and reporting. Throughout the build, we prioritised responsiveness, performance, and maintainability, ensuring the site is fast, mobile-friendly, and ready to evolve over time.

OCTET 3-1
OCTET 3-2
OCTET 3-3

Wins & Outcomes

Octet now has a modern WordPress website built from their Figma designs, with a user-friendly CMS that empowers the marketing team to publish and scale content independently. The site is easier to manage day-to-day, supports faster campaign execution, and provides a solid technical foundation for future growth. With Microsoft Dynamics integration in place, lead capture is streamlined, making it easier for the team to track, respond, and manage enquiries without manual handling.

125%

Increase in Brand Awareness

70%

Increase in Lead generation

5

Keywords in Top 10 SEO Ranking

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