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The latest from our knowledge base

How to implement Headless WordPress website

How to implement Headless WordPress website

Did you know that 62% of Australian businesses now prioritise flexible, high-performance websites? Traditional setups often struggle with speed and...
How to delete sites from WordPress Multisite

How to delete sites from WordPress Multisite

We once walked into a Melbourne office where the marketing team nervously hovered over an old site that still appeared...
Web Directions Next: AI, LLMs and the transformation of Product

Web Directions Next: AI, LLMs and the transformation of Product

We're at the start of a big change in making digital products. The use of artificial intelligence and LLMs has...
Why you should avoid WordPress Page builders – Divi, WPBakery, Elementor

Why you should avoid WordPress Page builders – Divi, WPBakery, Elementor

Australian businesses rely on their websites to attract customers and boost sales. But, many unknowingly harm their online presence with...
How Country based content served in WordPress

How Country based content served in WordPress

An online retailer in Melbourne noticed a drop in sales, even with more visitors. Customers from Perth wanted prices in...
What Is Brand Identity and How Refresh going to help

What Is Brand Identity and How Refresh going to help

A small Melbourne café started with a copper logo and a mission: great coffee, fair prices, and friendly service. Over...
The Ultimate Branding Strategy Guide: Trends & Business Impact for Sydney Enterprises

The Ultimate Branding Strategy Guide: Trends & Business Impact for Sydney Enterprises

In today’s hyper-competitive Sydney business landscape, your brand isn’t just what customers see—it’s what they feel, remember, and connect with....
How to Build a Strong Brand Identity That Resonates with your Customers

How to Build a Strong Brand Identity That Resonates with your Customers

We started as a small Sydney studio, helping local businesses like cafés and professional services. A family-run bakery in Newtown...
Rebranding Success Stories: How Sydney Businesses Transformed Their Image

Rebranding Success Stories: How Sydney Businesses Transformed Their Image

A cafe on King Street changed its look one morning. It got a new logo and menu that highlighted local...
Why Brand Consistency Matters Across All Platforms

Why Brand Consistency Matters Across All Platforms

Remember walking into a David Jones store in Sydney? It felt familiar, thanks to their Instagram and website. This seamless...