Do people scroll below the fold?

Ever worried about stuffing your website’s top with important stuff? You’re not the only one. Australian business owners often wonder if people will scroll down to see their content.

The idea of “the fold” comes from newspapers. The best headlines were above the fold. For years, web design followed this, thinking everything important must be seen right away. But, today’s user habits tell a different tale.

Knowing how people scroll is key to your website’s success. It affects how many people take action and how engaged they are. The mix of old design ideas and new digital experience data confuses many businesses. We’ve seen many Australian companies make big mistakes because of outdated views on website use.

Key Takeaways

• The “fold” concept originated from print newspapers but doesn’t translate directly to modern web design
• Contemporary ux experience research shows user behaviour has fundamentally changed over recent years
• Understanding scrolling behaviour directly impacts your website’s conversion rates and overall effectiveness
• Traditional design assumptions about cramming content above the fold may actually harm engagement
• Australian businesses need evidence-based insights to make informed decisions about web design priorities

The Myth of the Fold: Where Did This Outdated Idea Come From?

Many Australian businesses worry about putting everything at the top of their homepage. This worry comes from an old idea. It started in a different time and place, but it’s now outdated.

We’ll explore how this idea started and why it’s stuck in web design, even though it doesn’t fit today’s digital world.

Print Media Roots and Digital Misunderstanding

The term “above the fold” comes from newspapers. Publishers put their best headlines and images at the top. This was to grab the attention of passersby at newsstands.

This made sense for newspapers. People couldn’t see more than the top half when they were folded. So, the top had to be enticing enough to buy.

When the internet was new, web designers took this idea. They thought people would act like newsstand shoppers, making quick choices based on what they saw first.

But, this ignored big differences between print and digital. Websites let users scroll and click easily. It’s not like looking at a folded newspaper.

This old idea has led to unnecessary limits in web design. Even though the internet works differently, these limits are hard to shake off.

Technical Limitations of Early Internet Screens

In the late 1990s and early 2000s, screens were small. Designers had to fit everything in a tiny space. This was because many users couldn’t change their screen settings.

Internet speeds were slow back then. Pages took minutes to load. Designers thought users wouldn’t wait to see content further down.

These issues shaped web design for years. The 800×600 standard became the norm. It influenced how designers laid out websites.

Even as screens got bigger and internet speeds improved, old design habits stuck. These habits were based on outdated technology, but they were hard to change.

Psychology Behind Designer Focus on Top Content

Designers focused on top content for many reasons. Client pressure was a big one. Business owners wanted everything important to be visible right away.

This led to cluttered websites. Designers tried to fit too much into a small space. It made websites hard to use.

Designers also feared that hidden content was ignored. They thought users wouldn’t look for it. This showed a lack of understanding about how people use the internet.

Following old ways was comforting. When web design was new, sticking to what seemed to work was easier. But, it didn’t always serve users well.

Design courses and industry publications kept this focus on top content alive. It taught new designers to prioritize the top, creating a cycle of outdated ideas.

This history explains why old ideas about web design are hard to shake. Knowing where these ideas came from helps us see why they’re not good for today’s websites.

What the Data Actually Tells Us About Scrolling Behaviour

Let’s dive into the numbers on how people use websites. Studies show a different story than the old fold myth. We’ve looked at data from many sources to tell you the truth about scrolling.

Modern studies show people scroll and expect to. This isn’t just guesswork—it’s based on thousands of user sessions. It shows how people interact with websites.

Eye-Tracking Studies and Heat Map Analysis Reveal the Truth

Eye-tracking tech has changed how we see web use. It shows exactly where people look and for how long. This challenges the fold myth.

Heat maps from the Nielsen Norman Group show users read content beyond the fold. They don’t lose interest suddenly. Instead, they keep reading if the content is good.

• Users spend 57% of their time below the fold on average on content-rich sites
• The first screenful gets a lot of attention, mainly for getting their bearings
• But engagement really grows in the second and third screenfuls with good content
• What grabs attention matters more than where it is—great headlines draw eyes
• Users follow predictable patterns when scanning, helping place content well

These insights show the fold isn’t a barrier. It’s just one part of a journey down the page.

Scroll Depth Analytics from Real Australian Websites

We’ve looked at scroll depth data from Australian sites across different sectors. The results show users go deeper than the fold myth suggests.

Scroll depth shows how far users scroll before leaving. This proves real behaviour, not just guesses. It helps guide design decisions when combined with usability testing.

Here’s what we’ve found from Australian site analytics:

These numbers show Australian users scroll to find what they need. The fold isn’t the barrier it was thought to be.

Each industry has its own patterns. Education sites see strong scroll depth because users have clear needs. E-commerce sites benefit from placing products throughout the page, not just at the top.

Mobile vs Desktop Scrolling Patterns Show Dramatic Differences

Comparing mobile and desktop use shows big differences. These differences are key for modern web design.

Mobile users scroll a lot more than desktop users. Testing shows they prefer scrolling to other ways of moving around. The touch interface makes it easy and natural.

Here are some key differences:

• Mobile users scroll 75% further on average than desktop users on the same content
• Vertical screens encourage natural scrolling that feels more natural than horizontal navigation
• Thumb-driven scrolling is faster and easier than clicking or tapping navigation elements
• Mobile screens show less content per view, making scrolling a natural first action
• Social media has trained mobile users to scroll without hesitation

Desktop users also scroll, but they use other methods more. They use menus, search, and links more. This doesn’t mean they don’t scroll—it means they have more ways to navigate.

The mobile-first world has changed how we expect to use websites. Even desktop users now scroll as their main way to explore. This is a big change from the early web days when scrolling was seen as bad.

For Australian businesses, this data is clear. Your website needs to be designed for confident scrollers, even more so on mobile. The data doesn’t support putting everything above a mythical fold. It supports creating content that’s engaging and easy to scan, rewarding users as they scroll.

How User Behaviour Has Fundamentally Evolved

People’s use of digital content has changed a lot from 2010. This change came from new technology that changed how we design for users. Today, our customers act differently than they did a decade ago. It’s key to understand these changes to make good digital experiences.

These changes happened slowly and then quickly. Small tech changes added up to big shifts in what users expect. Now, scrolling is a key way to navigate, changing how we design websites and apps.

We’ll look at three main forces that changed how we use digital content. These changes explain why we don’t design websites just for the top part anymore.

The Smartphone Revolution Changed Everything About Interaction Design

Smartphones changed how we use digital content. Touch screens made scrolling easy and natural. Now, billions of people use their thumbs to scroll.

This change made designers rethink how to design websites. They moved from mouse clicks to touch screens, focusing on smooth scrolling.

Mobile-first design didn’t just stay on phones. People expect the same smooth scrolling on computers too. This made designing for all devices easier and more consistent.

Touch screens also made interacting with content more direct. There’s no cursor or buttons to click. Users can touch the screen to move content, making it more engaging.

Social Media Platforms Trained Users to Scroll Endlessly

Facebook, Instagram, and others changed how we communicate. They made scrolling a key way to interact. These platforms use psychology to keep us scrolling.

Scrolling became addictive because of the rewards it offered. Likes, interesting articles, and updates kept users scrolling. This made scrolling hard to stop.

These platforms made scrolling the main way to see content. Users don’t need to click links anymore. Content comes to them in a stream that they can scroll through.

This changed how we expect to use the web. Now, websites, e-commerce sites, and news platforms all use scrolling. Designing for scrolling is now the norm.

Modern Users Are Not Only Comfortable with Long-Form Content, They Expect It

Many think users don’t like long content anymore. But, the truth is different. Today, users enjoy and engage with detailed content when it’s well-made.

Successful blogs and news sites publish long articles. Medium is built on long-form articles. Users seek out detailed information.

It’s not about how long the content is. It’s about its quality and structure. Good content keeps users scrolling, even if it’s long.

This change means we can design websites differently. We don’t have to fit everything above the fold. We can give users all the information they need, no matter how long it is.

Australian businesses can use this to their advantage. They can provide more detailed information and valuable content. The key is to make content worth scrolling for.

Why UX Experience Depends on Understanding Modern Scroll Behaviour

Users scroll, and your UX experience must reflect that reality. When we design websites that ignore how people actually interact with content, we create unnecessary friction. This friction drives away our customers.

Understanding scrolling behaviour isn’t just a technical consideration—it’s the cornerstone of creating digital experiences. These experiences feel natural, intuitive, and successful for Australian businesses.

The connection between scroll behaviour and business outcomes is direct and measurable. Websites designed with accurate understanding of user interaction patterns convert better, engage longer, and satisfy visitors more effectively than those built on outdated assumptions.

Respecting Natural Interaction Patterns in Design

User-centred design fundamentally means creating experiences that align with how people naturally want to interact with digital content. When designers impose their preferences or follow outdated rules instead of observing actual behaviour, they create interfaces that feel awkward and frustrating to use.

Think about the difference between these two approaches. A website that fights natural scrolling behaviour might cram everything important into a tiny above-the-fold space, creating visual chaos and overwhelming visitors immediately. This forced approach feels unnatural because it contradicts what users have learned from thousands of hours interacting with modern digital interfaces.

In contrast, user-centred design that accommodates scrolling feels effortless. Content flows logically down the page. Important information appears where users naturally look for it. Visual cues guide the eye without forcing rigid navigation patterns.

“The best interface is one that doesn’t make users think about how to use it—it simply works the way they expect.”

We see this distinction clearly when testing Australian business websites. Sites that respect natural interaction patterns consistently achieve:

• Lower bounce rates because visitors don’t feel frustrated or confused
• Higher engagement metrics as users comfortably explore more content
• Better conversion rates when the path to action feels intuitive
• Positive user sentiment reflected in feedback and return visits

Structuring Content for Confident Scrollers

Information architecture that accommodates confident scrolling users requires thoughtful planning. It should unfold as visitors move down the page. Effective architecture creates a narrative journey that guides users through a logical progression.

Progressive disclosure represents one of the most powerful principles for scroll-friendly design. This approach introduces information gradually, presenting core concepts first and layering additional detail as users continue down the page. Instead of overwhelming visitors with everything at once, progressive disclosure respects their attention and builds understanding systematically.

Content chunking works hand-in-hand with this approach. Breaking information into digestible sections with clear headings and visual separation helps users process content more effectively. Each chunk represents a complete thought or concept, making it easy to scan, read, and understand.

Visual rhythm creates another critical element of scroll-friendly information architecture. Varying the size and type of content sections—mixing text with images, breaking up long passages with lists, alternating dense information with whitespace—keeps users engaged as they scroll. This rhythm prevents the monotony that causes visitors to lose interest halfway down a page.

For Australian businesses, implementing these principles means:

1. Starting with the most important value proposition that answers “Why should I care?”
2. Building supporting information that progressively reinforces that value
3. Structuring content hierarchies that feel intuitive to your specific audience
4. Creating clear visual transitions between major sections
5. Ensuring mobile users experience the same logical flow as desktop visitors

Validating Assumptions Through Real Testing

Even the most experienced designers cannot predict exactly how users will interact with a specific website. This reality makes usability testing absolutely essential for validating assumptions about scroll depth and user behaviour. What we think users will do often differs significantly from what they actually do when interacting with our designs.

Usability testing doesn’t require enormous budgets or complex methodologies. Several practical approaches provide valuable insights for Australian businesses of all sizes. Scroll tracking analytics reveal exactly how far down pages different visitor segments travel, identifying where engagement drops off or increases. Heat mapping visualises where users click, move, and focus their attention throughout the scrolling experience.

Session recordings offer even richer insights by capturing actual user journeys from arrival to exit. Watching real people navigate your website reveals friction points, confusion, and unexpected behaviour patterns that numbers alone cannot show. These recordings answer critical questions: Where do users hesitate? What content gets ignored? Where does the intended flow break down?

User interviews and testing sessions complete the picture by adding the “why” behind the behaviour. When users explain their thinking process while navigating a website, designers gain understanding that purely quantitative data cannot provide. This combination of observational data and direct feedback creates the most complete picture of how your specific audience interacts with your content.

Investing in usability testing provides concrete evidence that removes guesswork from design decisions. Instead of debating opinions about whether users will scroll to find important content, you’ll have actual data showing exactly what your Australian customers do on your website. This evidence-based approach leads to design decisions that genuinely serve user needs.

The results speak for themselves. Businesses that regularly conduct usability testing and adjust their UX experience based on findings consistently outperform competitors who rely on assumptions. The investment pays dividends through improved conversion rates, reduced support inquiries, and increased customer satisfaction.

The Real Purpose of Above-the-Fold Space in Contemporary Design

Users scroll with confidence, but the first view is key. The area above the fold isn’t for stuffing content. It’s your website’s first impression, deciding if visitors stay or leave.

Australian businesses often struggle with this. They know users scroll, but they’re unsure what to show first. The answer is to see the above-the-fold space as a gateway, inviting users to explore, not just a space to fill.

Setting Expectations and Providing Clear Value Propositions Immediately

Your first view must answer three key questions quickly: What is this? Who is it for? Why should I care? These questions are essential for a good user experience.

A strong value proposition is key. When visitors land on your site, they make quick decisions. Your headline, text, and main image should clearly show what you offer.

For example, a Sydney accounting firm should highlight what makes them unique. Instead of listing all services, they could say “Proactive Tax Strategies for Growing Australian Businesses.” This immediately tells visitors what to expect.

Design choices also set expectations. The right images, colours, and layout depend on your industry. A professional services firm looks different from an adventure tourism site.

Creating Effective Visual Cues That Encourage Continued Scrolling

Once you grab attention, your design should encourage scrolling. Use visual tricks to guide users down the page.

Showing part of a heading or image at the bottom of the first view makes users scroll. This simple trick uses curiosity to guide them.

Good visual cues include:

• Directional design elements that guide the eye down
• Animated scroll indicators that suggest moving down
• Content rhythm that continues beyond the fold
• Colour gradients or patterns that draw the eye down
• White space management to avoid false bottoms

A Melbourne e-commerce site used subtle gradients to guide the eye. With partially visible product cards, their scroll depth increased by 34%.

Don’t use aggressive scroll prompts. Modern users don’t need to be told what to do. Subtle cues in your design work better than obvious ones.

Balancing Critical Information with Scroll-Friendly User Interface Design

The design process balances two needs: encouraging scrolling and keeping important info accessible. This varies by business and user goals.

Service businesses need contact info upfront. E-commerce sites need “add to cart” buttons. Info sites need clear navigation. The solution is strategic design, not stuffing everything above the fold.

Persistent navigation helps with accessibility. A well-designed header stays visible as users scroll. Contact buttons that follow users down the page also help.

Repetition is key in design. Your call-to-action can appear multiple times. A good design places conversion opportunities at natural points.

Smart layout decisions consider device context. What works on desktops is different from mobiles. Design for mobiles first, then enhance for larger screens.

The goal is a coherent experience that respects user behavior and meets business needs. Your above-the-fold space should invite exploration, not block it.

Common Design Mistakes That Wrongly Prioritise the Fold

We often see websites making the same mistakes that hurt digital experience. These mistakes come from worrying too much about the fold. Despite evidence that users scroll easily, many Australian businesses make design choices that harm usability. These errors lead to cluttered layouts, confuse visitors, and lower conversion rates.

Knowing these common pitfalls helps you avoid them in your ux design process. More importantly, it lets you create websites that respect how people interact with digital content today.

Cramming Too Much Content into Limited Space Creates Poor Digital Experience

The biggest mistake we see is trying to fit everything into the top part of the page. This creates overwhelming, cluttered layouts that actually reduce effectiveness.

When designers try to fit too much content into a small space, several problems arise. Typography gets smaller and harder to read. White space disappears, making the page feel cramped and unprofessional. Visual hierarchy breaks down because everything competes for attention equally.

This overcrowding increases cognitive load—the mental effort required to process information. Users faced with dense, packed content often abandon the page entirely.

We’ve looked at hundreds of Australian business websites that made this mistake. The pattern is clear: cramped above-the-fold designs consistently underperform cleaner, well-spaced alternatives that allow content to breathe vertically.

The solution is to trust that users will scroll when motivated. Put your most important message and primary call-to-action above the fold. Then, let supporting information flow naturally down the page with proper spacing and visual hierarchy.

False Bottoms That Mislead Users into Thinking Content Has Ended

Another critical error is when design elements signal the end of content when there’s more below. We call these “false bottoms,” and they cause users to stop scrolling too soon, missing valuable content.

Several design choices accidentally create these false endings. Heavy horizontal rules that span the full page width can appear like dividers between separate documents. Footer-like elements positioned mid-page—such as social media icons or contact information—suggest the page has concluded. Abrupt visual transitions without clear continuation cues stop the scrolling momentum.

Consider these specific examples that create false bottoms:

• Large blocks of solid colour that break the visual flow without clear indication that content continues
• Image galleries or carousels that feel like complete sections, not waypoints in a longer journey
• Complete call-to-action sections that give the impression of a final destination when more information follows
• Navigation elements placed mid-page that resemble footer navigation

The fix requires maintaining visual continuity throughout your page. Use cut-off elements—images or text boxes that clearly extend below the visible area. Implement subtle animations or directional cues that encourage continued exploration. Ensure your visual rhythm carries users smoothly from section to section.

Ignoring Mobile-First Principles in Your UX Design Process

Perhaps the most fundamental mistake is designing for a single “fold” position, ignoring the fact that the fold varies across devices. The fold on a 27-inch desktop monitor appears in a completely different location than on a tablet, and vastly different again on various smartphone screen sizes.

When you ignore mobile-first principles in your ux design process, you create designs optimised for one viewing context while failing users on other devices. Given that mobile traffic now accounts for the majority of web browsing in Australia, this approach damages your digital experience for most visitors.

Mobile-first thinking fundamentally changes how you approach the fold question. Because mobile screens show less vertical content initially, mobile-first designs naturally embrace scrolling as the primary navigation method. This creates experiences that work beautifully across all device sizes, not just one specific breakpoint.

The table below compares fold-obsessed approaches with modern mobile-first strategies:

Implementing mobile-first principles doesn’t mean ignoring desktop users. Instead, it means starting with the most constrained context and progressively enriching the experience as screen real estate increases. This approach naturally creates scroll-friendly designs that respect modern user behaviour.

We help Australian businesses move from fold-obsessed thinking to contemporary, mobile-first approaches. The results show improved engagement metrics, better conversion rates, and more satisfied users across all devices.

Best Practices for Designing Effective Below-the-Fold Content

Creating effective below-the-fold content isn’t about stuffing it with information. It’s about making a smooth journey for users through your message. Now that we know users scroll confidently, we can make their experience better for both business and users.

User-centred design is key for both above and below the fold. Good information architecture helps users find what they need, no matter where it is. We’ll look at practical ways to improve your content right away or brief your design team.

Using Strong Visual Hierarchy Throughout the Entire Page Experience

Visual hierarchy helps guide users through long pages by making organisation clear. It’s the base of good information architecture that makes scanning easy and helps visitors find what they need fast.

Size is a big part of hierarchy. Bigger elements grab attention first, so headings should stand out. Subheadings help break content into easy-to-digest sections.

Contrast adds to size to make things stand out. Dark text on light backgrounds (or vice versa) makes reading easy. Strategic colour use highlights important info, drawing the eye where needed.

Spacing adds rhythm to scrolling. Enough space between sections gives users a break and prevents feeling overwhelmed. Proper spacing makes long pages feel welcoming, not scary.

Key elements of effective visual hierarchy include:

• Clear typographic scale with at least three distinct text sizes
• Consistent spacing patterns that create predictable visual rhythm
• Strategic colour application that guides attention without distraction
• Visual breaks using images, graphics, or whitespace every 300-400 words
• Directional cues like arrows or animations that suggest more content below

Strategic Content Placement Based on User Research and Testing

User-centred design relies on evidence, not guesses, for content placement. Different content types work best at different page depths, based on user intent and industry.

User research shows what visitors need at each stage. Heat maps show where attention goes. Analytics data shows where engagement drops. This evidence guides where content should go, serving real user behaviour.

A/B testing checks these decisions by comparing different content setups. We might test if testimonials work better right after product features or further down. Testing replaces guesswork with measurable results.

Content placement strategies informed by user-centred design:

• Product benefits and features positioned early for comparison shoppers
• Detailed specifications placed deeper for engaged, research-focused visitors
• Social proof and testimonials strategically positioned after value propositions
• Contact forms and calls-to-action repeated at natural decision points
• FAQ sections addressing common objections placed before final conversion prompts

The best placement varies by industry and audience. Professional service sites differ from e-commerce. B2B and B2C have different needs. User research finds these differences, not generic templates.

Progressive Disclosure and Layered Information Approaches

Progressive disclosure shows info in layers as users scroll, starting with key details and adding more for engaged visitors. It meets both quick scanners and deep readers.

This method respects different user needs and intent levels. Some want quick answers, others detailed info. Progressive disclosure meets both without forcing either to see irrelevant content.

It starts with concise summaries near the top. As users scroll, they find more detailed info. Expandable sections, tabbed interfaces, and “read more” functionality let users control their depth of exploration.

Effective progressive disclosure patterns include:

• Summary cards that expand to reveal detailed information when clicked
• Accordion sections that collapse by default but open on user interaction
• Tabbed content that organises related information without overwhelming space
• Layered navigation that reveals subcategories as users demonstrate interest
• Scroll-triggered content that appears progressively as users move down the page

Optimising Page Load Speed for Extended Scrollable Content

Page load speed is critical for user experience, more so on long scrolling pages. Slow pages lose customers, no matter the content quality. Optimising technical aspects ensures extended content doesn’t slow down.

Lazy loading is the most effective method for long pages. Images and content below the fold load only when scrolled to. This reduces initial page weight while keeping content available as users scroll.

Optimising images complements lazy loading by reducing file sizes without losing quality. Modern formats like WebP offer better compression. Responsive images serve the right size for different devices, saving data for mobile users.

Technical considerations for fast-loading scrollable content:

• Implement lazy loading for images, videos, and embedded content
• Compress and optimise all visual assets before deployment
• Use modern image formats (WebP, AVIF) with fallbacks for older browsers
• Minimise JavaScript and CSS that blocks initial page rendering
• Enable browser caching for repeat visitors
• Use content delivery networks (CDNs) for faster global access

Improving these technical aspects isn’t just for developers—it affects business success. Research shows even a one-second delay in page load time can reduce conversions. Users won’t scroll through content they never see because they left a slow page.

We help Australian businesses improve these aspects while keeping design quality. The goal is to have both beautiful design and fast performance. Modern techniques can achieve this when done right.

What Australian Businesses Must Know About Digital Experience and Scrolling

The digital world in Australia offers great chances for businesses. Knowing how locals use websites helps make online experiences better. This leads to real business success. Australians use mobiles a lot and have fast internet.

We’ve helped many Australian businesses. We know how local settings shape digital designs. Our advice comes from real tests and data from Australian websites.

Local User Expectations and Australian Browsing Habits

Australians are very digital. Over 90% use smartphones. This means most people look at websites on mobiles.

Australians want websites to load fast and be easy to scroll. They have good internet in big cities. So, they don’t wait for slow websites.

They scroll a lot and expect to find information easily. They leave sites that are hard to use. Social media and modern websites have taught them to expect good content everywhere.

Australians use mobiles a lot, even when they’re out and about. Your website needs to work well in all situations. Slow internet in some areas means you need to make sure your site loads quickly.

Industry-Specific Considerations for Effective UX/UI Design

Different industries in Australia need different designs. What works for one won’t work for another. Knowing this helps a lot.

E-commerce websites need to be easy to navigate. Australians scroll a lot when shopping online. They want to see lots of images and details without having to click too much.

Professional services firms need to show they are trustworthy. They need to explain their services clearly and make it easy to get in touch. People who are researching will scroll a lot to find what they need.

Healthcare providers have to balance a lot of information with ease of use. Patients scroll to find symptoms and treatment options. Making sure the site is easy to use is very important.

Hospitality and tourism businesses need to show off their offerings with lots of photos and details. People looking for places to stay or travel experiences want to see everything they can about it.

B2B websites are different from B2C ones. Business people do a lot of research. Your site needs to have lots of detailed content for them to read.

Understanding your audience is key. Generic designs don’t work for everyone. You need to design for your specific needs.

Getting Expert Help with Your Website User Experience and Interface Design

Many Australian business owners are worried about their websites. They might see bad analytics or get mixed advice. It’s hard to know where to start.

Improving your website is complex. It involves technical stuff, research, testing, and dealing with different opinions. It’s hard to do this while running your business.

We help with the technical stuff while keeping your business goals in mind. We don’t believe in one-size-fits-all solutions. We understand your unique situation.

Effective ux/ui design means knowing your users, industry, and goals. It involves using data, testing, making improvements, and keeping things up to date. It makes your online presence better.

If you’re struggling with your website, talk to us. We help Australian businesses make their websites better. We use our knowledge and care for your success.

Contact hello@defyn.com.au to talk about improving your digital experience. We’ll understand your problems and offer solutions that fit your business.

Investing in good design improves customer engagement and sales. Your website should help your business, not hinder it.

Conclusion

It’s clear that people scroll down to find what they need. They expect to explore content by scrolling. Fighting this natural behaviour can harm your business.

The fold has changed its role. It’s now about creating effective entry points. These should show value and guide users to explore more.

Good UX comes from knowing how people use websites. When your design matches how people scroll, you offer smooth experiences. This benefits both users and your business.

Australian businesses have improved their online presence by using scroll-friendly designs. They share lots of information without overcrowding. They make it easy to follow their content.

Turning these ideas into effective websites needs careful planning and technical skills. Your industry, audience, and goals are all important.

If your website’s UX and UI are a challenge, we can assist. Reach out at hello@defyn.com.au to talk about improving your digital experience. We aim to create websites that work well with modern user habits and boost your business.