How to customise Shopify Collection pages

As an ecommerce entrepreneur, you know how important a unique shopping experience is. Shopify collection pages are key in showing off your products and helping customers buy. By customising these pages, you can make your brand stand out, improve user experience, and boost sales.

In this guide, we’ll show you how to customise your Shopify collection pages. You’ll learn to use Shopify’s tools, change templates, and do advanced customisations. This guide is for everyone, whether you’re new to Shopify or experienced.

By the end of this article, you’ll know how to make collection pages that look good and turn visitors into loyal customers. So, let’s start and see how you can improve your Shopify store with custom collection pages.

Key Takeaways

• Understand the importance of customising Shopify collection pages for your ecommerce success
• Learn how to use Shopify’s built-in customisation tools to modify your collection pages
• Discover advanced Shopify development techniques for implementing custom designs
• Optimise your collection pages for SEO to improve visibility and organic traffic
• Apply best practices for user experience to create engaging and intuitive collection pages

Understanding Shopify Collection Pages

Shopify collection pages are key for any Shopify ecommerce store. They help show your products in a neat and attractive way. This makes it simpler for customers to find what they need.

These pages act as a central spot for related products. This could be items from a certain category, brand, or theme. Organising your products into collections makes shopping easier for your customers.

What are Collection Pages?

Simply put, Shopify collection pages group products with similar traits. You can set them up based on:

• Product type (e.g., clothing, accessories, home decor)
• Product vendor or brand
• Product tags or attributes (e.g., colour, size, material)
• Seasonal or themed collections (e.g., summer sale, holiday gifts)

Organising your products into collections helps customers find what they’re looking for. It also lets them discover new items. This can boost sales and make customers happier.

Default Collection Page Layout

Shopify has a default layout for collection pages. It includes basic features like:

• Collection title and description
• Product grid with images, titles, and prices
• Pagination for navigating through multiple pages of products
• Sorting options (e.g., by price, popularity, or newest)

While the default layout works, it might not fit your brand’s style or your customers’ needs. Customising your Shopify collection pages lets you create a more personal and engaging shopping experience.

Planning Your Custom Collection Page Design

Before you start customising your Shopify collection pages, take a moment to plan your custom collection page design. This step is about setting your goals, thinking about your audience, and sketching out your desired look and function.

First, think about what you want to achieve with your collection pages. Do you want to display many products, highlight top sellers, or offer a special selection for certain customers? Knowing your goals will help you make the right design choices and ensure your Shopify store setup meets your business needs.

Then, think about your audience and what they like. What kind of user experience do they expect on your collection pages? Consider things like how easy it is to navigate, how products are organised, and how to filter items. Making user personas can help you understand your customers better and design for them.

To get a clear idea of your design, make a wireframe or mockup. It can be a simple sketch or a detailed digital version. Include important elements like product images, descriptions, prices, and buttons to buy. Think about the layout, how products are shown, navigation, and your brand’s look and feel. Also, remember to make sure it works well on mobile devices.

Here’s a simple way to structure your collection page wireframe:

Spending time on planning your custom collection page design will give you a clear plan for customising. This preparation ensures your Shopify store will offer a great user experience and showcase your products well.

Choosing the Right Shopify Theme for Customisation

Choosing the right Shopify theme is key for customising your collection pages. The theme you pick will be the base for your custom work. It’s important to think about theme compatibility and the customisation options it offers.

Before you start customising, look at different Shopify themes. Check if they fit what you need. Choose themes that are flexible and can handle the customisations you want.

Theme Compatibility

When checking out Shopify themes, focus on their compatibility with your custom plans. Some themes might limit your ability to get the look and function you want. Think about these points:

• Responsiveness and mobile-friendliness
• Compatibility with popular Shopify apps and plugins
• Ease of customisation through the theme editor or code modifications
• Compatibility with your brand’s visual identity and style guidelines

Customisation Options

Also, look at the customisation options a theme offers. Some themes have many settings and controls. This lets you tweak your collection pages without needing to code. Look for themes with:

By carefully checking theme compatibility and looking at customisation options, you can find a Shopify theme that matches your vision. It should also have the tools you need to make stunning and useful collection pages.

Using Shopify’s Built-in Customisation Tools

Shopify has many tools to help you customise your collection pages easily. You don’t need to know how to code. These tools let you make your collection pages look good and work well, matching your brand.

Theme Editor

The Shopify Theme Editor is a great tool for changing your store’s theme. You can:

• Change colours, fonts, and layout
• Add, remove, or move sections on your collection pages
• Customise product cards and how products are shown
• See changes live before you publish them

To use the Theme Editor, go to Online Store > Themes in your Shopify admin. Click the “Customize” button next to your theme. Then, pick the collection page template you want to change and start making your changes.

Collection Page Settings

Shopify also has a special section for Collection Page Settings. These settings let you control things like:

• How many products to show per page
• If to show product filtering and sorting
• The default way to sort products
• Customising the title and description of the collection page

To get to the Collection Page Settings, go to Products > Collections in your Shopify admin. Pick the collection you want to change, then click on the “Collection page” tab. Here, you can adjust settings to make your collection page better for users.

Using Shopify’s tools, you can make your collection pages look great and work well. Try different settings to find what works best for your store and customers.

Modifying Collection Page Templates

To enhance your Shopify collection pages, modifying the templates is essential. Accessing and editing your theme’s collection page templates opens up a world of customisation. You can tailor these pages to match your brand’s unique style.

When exploring collection page templates, finding the core files is key. The collection.liquid file is usually the main one. It sets up the layout and includes elements like the product grid and filters.

To start customising, open the collection.liquid file in your Shopify theme editor. Here, you can change the HTML, add or remove parts, and use custom Liquid code. For instance, you might change the product grid layout or add more product info.

Here’s a table showing some common customisations and their effects:

When tweaking collection page templates, it’s important to follow best practices. This means making sure the pages work well on all devices, load quickly, and test your changes well. This avoids any issues or broken parts.

Remember, template customization is a big part of Shopify development. By using collection page templates, you can make engaging and useful pages. These pages will show off your products well and help your online store make more sales.

Leveraging Shopify Apps for Enhanced Customisation

Shopify’s app store has many tools to help you customise your collection pages. These apps add extra functionality and design options. They go beyond what your Shopify theme can do.

Collection Page Builder Apps

Collection page builder apps make it easy to create beautiful collection pages. You don’t need to know how to code. They have drag-and-drop interfaces and templates you can customise to fit your brand.

These apps let you create custom layouts and add interactive elements. You can also showcase your products in unique ways.

Product Filtering and Sorting Apps

It’s important to let customers filter and sort products on your collection pages. Product filtering and sorting apps can add this feature.

Some popular apps include:

• Boost Commerce
• Product Filter & Search
• Smart Product Filter

These apps let customers filter by price, colour, size, and more. They also offer sorting options like best-selling and newest. This helps customers find what they’re looking for quickly, improving their shopping experience and possibly increasing sales.

Implementing Advanced Customisations with Shopify Development

For businesses looking to improve their Shopify collection pages, Shopify development is a great option. It uses the platform’s strong features and tools. This unlocks many advanced customisation and custom functionality options, beyond what standard themes offer.

Shopify development involves working with Liquid and Shopify’s APIs. Liquid lets you add dynamic, interactive parts to your pages. The APIs help connect your pages with other systems and services.

With Shopify development, you can add many advanced customisations to your collection pages. For example:

• Custom product badges for special offers or bestsellers
• Dynamic collection filtering by product attributes or tags
• Personalised product recommendations for each customer
• Advanced search with auto-suggestions and faceted navigation

To start with Shopify development, learn the basics of Liquid and the APIs. Shopify has lots of documentation and resources. They include code examples and best practices to help you.

Whether you do it yourself or work with Shopify developers, the options for advanced customisation are vast. Using Shopify development, you can make unique and engaging collection pages. These pages will stand out and give users a great experience.

Optimising Collection Pages for SEO

Customising your Shopify collection pages is more than just making them look good. It’s also about making them easy for search engines to find. By using shopify seo strategies, you can get more people to visit your store.

First, do some keyword research to find the best keywords for your pages. Use these keywords in your content, but don’t overdo it. Too many keywords can hurt your rankings.

Meta Descriptions and Title Tags

Writing great meta descriptions and title tags is key to getting more clicks. Your meta descriptions should be short, informative, and include your keywords. They should give a clear idea of what’s on your page. Also, make sure your title tags have the right keywords and match your page’s content.

Structured Data Markup

Adding structured data to your pages can really help them stand out in search results. It gives search engines more info about your products, like prices and reviews. Using schema.org markup can add rich snippets to your search results, making your products more appealing.

Structured data is like a secret language that helps search engines better understand your website’s content.

Here’s an example of how structured data can be used on a collection page:

By optimising your Shopify collection pages for SEO, you can get more people to see your store. Keep an eye on your rankings and use that data to improve your keyword optimization strategy over time.

Best Practices for User Experience on Collection Pages

Creating a great user experience on your Shopify collection pages is key. It helps keep customers interested and boosts sales. Use best practices for navigation, product display, and mobile use to make browsing easy and fun.

Clear and Intuitive Navigation

Good navigation helps customers find what they need fast. Here are some tips:

• Use clear and descriptive category names
• Implement a logical hierarchy for subcategories
• Include a search bar and filters for easy product discovery
• Provide breadcrumbs to help users navigate between categories

Product Presentation and Imagery

Great product presentation grabs attention and encourages exploration. Here’s how to show your products well:

Mobile Responsiveness

More people shop on mobiles, so your pages must be mobile-friendly. Here’s what to do:

• Use a mobile-friendly layout that adapts to different screen sizes
• Ensure images and text are easily readable on mobile devices
• Streamline navigation and filtering options for mobile users
• Optimise page load times to prevent customer frustration and abandonment

By following these tips for user experience, intuitive navigation, product presentation, and mobile responsiveness, you’ll make your collection pages better. This will engage and please your customers, leading to more sales for your Shopify store.

Conclusion

In this guide, we’ve covered how to customise Shopify collection pages. We’ve looked at everything from the default layout to advanced development techniques. Now, you have all the tools you need to make your collection pages stand out.

Customising your Shopify pages is more than just making them look good. It’s about making shopping better for your customers and boosting sales. By planning your design and using the right theme, you can make your pages more engaging.

Start making your collection pages better by trying new things. Keep an eye on your analytics and listen to what your customers say. With hard work and a focus on your customers, you can make your Shopify store shine in a crowded online market.