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Insights

The latest from our knowledge base

AEO VS SEO VS GEO

As business owners, we're constantly seeking ways to stay ahead in the digital landscape. With the rise of AI-generated answers...

Sarah, a marketing manager for a growing Australian retail group, felt the pressure. Her company had just launched three new...

"The only truly secure system is one that is powered off, cast in a block of concrete and sealed in...

Remember the last time you walked into a bustling local market? The vibrant energy, the unique stalls, each one telling...

Steve Jobs once said, "The only way to do great work is to love what you do." At Defyn, we...

What if most of your potential customers are actively searching for your products right now, but your online store remains...

"Colours, like features, follow the changes of the emotions," Pablo Picasso once observed. This profound insight captures why colour psychology...

That sinking feeling when your website goes down is something we understand all too well. For any Australian business owner,...

Sarah from Brisbane had a homewares store. Her products were stunning, but online sales were slow. She worked hard but...

Did you know that nearly 7 out of every 10 websites built with a content management system use WordPress? This...