Criterion Projects
What Needed Building
- Website Design
- Website Development
- Project Portfolio
- Copywriting
- Technical SEO
- Website Hosting
Criterion build the projects other builders turn down. Their website needed to say so, instantly.
Founded in 2021 by George Moussa on the back of 15+ years in Sydney construction, Criterion Projects specialise in complex, architecturally detailed work: luxury residential, retail and medical fit-outs, and public-domain builds. The reputation was established through referral, but there was no digital home that did the work justice.
The brief was a website worthy of the craftsmanship: somewhere prospective clients, architects and developers could see the standard of the builds, understand the range across sectors, and start a conversation with confidence.
The Build
Desktop, top to bottom
From Idea to Execution
- Discovery & Sitemap
- UI / UX Design
- Portfolio System
- Responsive Build
- Enquiry & Quote Flow
- Technical SEO
We designed a confident, gallery-first site that lets the photography carry the message. Generous space, restrained type and a warm, premium palette put the focus exactly where it belongs: on the quality of the build.
The structure splits the work cleanly across Residential, Commercial and Public Domain, with a flexible project system so Criterion can publish new builds as they complete them. Every page leads to a simple “get a quote” conversation, and the whole thing is engineered to load fast and rank well across Sydney.
The result reads as solid, established and meticulous, exactly like the company behind it.
Site Tour
Across Every Sector
Wins & Outcomes
Criterion Projects now has a website that matches the quality of what they build. A clear, premium presence that showcases the portfolio across every sector and turns the right visitors into genuine enquiries.
With a self-managed project system and a fast, SEO-ready foundation, the site is built to grow alongside the business, backed by Defyn as a partner for web development Sydney firms can rely on.
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Sectors showcased in one portfolio
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Self-managed project publishing
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Sub-second largest contentful paint