We design, build and migrate Shopify stores for Sydney retailers, wholesalers and direct-to-consumer brands. Custom themes, the integrations that keep stock and shipping honest, and a checkout tuned to convert. Built in-house in Erskine Park and supported by the same people afterwards.
Start with a free store review. Send us your store address and within a week you get a short written summary of the three things costing you sales, whether or not you hire us.
Rated 5.0 from 31 Google reviews. Shopify Certified. Sydney ecommerce team since 2016.
Shopify services
- New store design and build
- Migration from WooCommerce, Magento, Neto or Wix
- Custom theme development
- App integrations and automation
- Speed, checkout and conversion work
- Ongoing support with a local contact
Stores that keep selling after launch
Plenty of agencies can set up a Shopify theme. The difference is what happens with 5,000 products, a shipping rule that breaks, or a checkout that leaks. We build stores for scale and we are still here when the questions come.
Defyn is Shopify Certified, so the store is built to Shopify’s own standards rather than around them.
5.0 stars
Google rating, from 31 reviews
5,000+ products
The size of catalogue we have migrated onto Shopify without slowing it down
One team
Design, build, integrations and support from Erskine Park
Good fit if
- Your current store is slow, hard to browse or losing sales at the checkout, and you can see it in the numbers
- You are on WooCommerce, Magento, Neto or Wix and have outgrown it
- You are launching a product or a brand and want the store built properly the first time
- You need Shopify talking to your shipping, accounting, POS or stock system without manual re-entry
Not a fit if you want a free theme installed with your logo on it. Shopify makes that easy to do yourself, and we would rather say so than charge you for it.
How a Shopify project runs
What you sell, how many products, what platform you are on and what the store has to connect to. You get a written scope and a fixed price before anything starts.
Collection, product and checkout pages designed around how your customers actually shop, shown to you at phone size first because that is where most of your orders come from.
A custom theme, not a marketplace template with the colours changed. Filtering, search, shipping rules, payments and integrations set up and tested with your real catalogue.
Products, customers, orders and every old URL mapped and redirected so you keep your Google rankings. We run the old and new stores side by side until you say go.
Theme updates, app changes, new features and a local number to call. Most of our Shopify clients stay with us after launch, and that is a choice, not a lock-in.
Built to sell at scale
What we do on Shopify
A custom theme, product and collection architecture, checkout, shipping and payments, set up with your real catalogue and tested with real orders before launch. We design the product page around the questions your customers ask before they buy, because that is the page that decides whether the store makes money.
Shopify Payments, PayPal, Afterpay and Zip configured, tax and shipping zones set for how you actually trade, and the theme built so your team can add products and pages without calling us.
From WooCommerce, Magento, Neto or Wix. Products, variants, customers, order history and every old URL brought across and redirected so your rankings survive the move. We run the old and new stores side by side until you say go, and we time the switch for a quiet trading day.
Heartland Records came across from WooCommerce with more than 5,000 products, the filtering rebuilt so customers could still find things quickly, and Australia Post and Shop Pay wired in.
Themes built for your brand and your catalogue rather than a marketplace template with the colours changed. Filtering and search that work with thousands of products, collection pages that merchandise properly, and the sections your marketing team needs for campaigns and landing pages.
Built to Shopify’s current theme standards so it stays fast, passes their speed checks and keeps working when Shopify ships an update.
Australia Post, Sendle and courier integrations for live shipping rates and labels. Shop Pay, PayPal, Afterpay and Zip. Point of sale for the physical shop. Xero and MYOB for accounting. Klaviyo and Mailchimp for email. Stock and order sync to your warehouse or supplier so nothing is retyped and nothing oversells.
We install apps only where they earn their keep. Every app slows the store a little and costs a subscription forever, so we build small things ourselves when that is cheaper for you.
Faster pages, cleaner product pages and a checkout that does not leak. We measure with your own Shopify analytics before and after, not a generic score: where people drop off, which products get looked at and not bought, and what the mobile experience is actually like on a real phone.
Often the fix is unglamorous: image sizes, a slow app, a confusing shipping message at checkout, or a product page that hides the one detail people needed.
Theme updates, app changes, new features, campaign landing pages and a local number to call, handled by the people who built the store. Small changes are turned around in days, not weeks.
Most of our Shopify clients stay with us after launch, and that is a choice, not a lock-in. The store, the domain and the theme are in your own Shopify account, and you can leave with everything at any time.
Want a quick, automated look first? Run your store through our free Shopify Store Auditor. The written review on this page goes a lot deeper.
Why Sydney merchants build with us
We have been building and supporting online stores for Sydney businesses since 2016. Four things set the work apart.
Built for big catalogues
We have moved stores with thousands of products onto Shopify and rebuilt the filtering so customers can still find things in two clicks.
Integrations done properly
Shipping, payments, accounting and stock connected and tested with real orders, not left as a list of apps for you to wire up later.
Shopify Certified, no platform bias
Certified on Shopify and experienced on WooCommerce, so we build to each platform’s standards and will tell you which one fits, because we have no reason to push either.
Local and still here
Erskine Park, Western Sydney. Meet us in person, and call the same people after launch when something needs changing.
What clients say
Rated 5.0 from 31 Google reviews. Three of them, in the clients’ own words.
Questions
Before you ask for the review
The things Sydney merchants ask us before a Shopify project starts. If yours is not here, put it in the form and we will answer it in the review.
Shopify or WooCommerce, which should I use?
Can you move my store to Shopify without losing Google rankings?
How much does a website cost?
How long does a website take to build?
Who owns the website when it is done?
Do you do custom web development?
Which platforms are preferred by web designers and developers for eCommerce websites?
What makes Defyn Digital a standout web design and web development service in Sydney?
Get the free store review
Send us your store address. Within a week you will have a short written summary of the three things costing you sales and what fixing them would involve. No obligation, and no automated follow-up sequence.
Rated 5.0 from 31 Google reviews. Or call 02 9834 4119 and talk to a person.
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