The strategic advisor site, rebuilt for growth
What Needed Rebuilding
- Webflow to WordPress migration
- Site design + development
- Technical + on-page SEO
- Lead generation setup
Simon Greally advises founders and CEOs across AI, tech and media, from Harrison.ai to Heidi Health, KIIS and Movember. The old Webflow site did not match the calibre of the work, and it was not built for search or ongoing content publishing.
Defyn migrated the site to WordPress, redesigned every page, and set up the CMS and SEO foundation. The goal was simple: an editorial-grade advisor site that ranks, publishes fast, and turns the right visitors into inbound enquiries.
02 The Build
Desktop, top to bottom
From Webflow to a Growth Engine
- Content migration from Webflow
- WordPress design + development
- Rank Math + schema + speed work
- Lead capture + enquiry flow
Every page was re-templated in WordPress with the editorial tone the brand needed: hero, case studies, field notes, contact modes for project, retainer, and workshop. Content moved cleanly across from Webflow with URLs preserved so nothing lost search equity in the switch.
On the growth side, Defyn set up Rank Math for on-page SEO, added schema and internal linking, tightened page speed, and wired the enquiry flow so founder and CEO leads land straight in the inbox with the right context.
On Mobile
Across Every Page
Wins & Outcomes
The move from Webflow to WordPress unlocked a proper growth engine. Rankings climbed, traffic grew, and the enquiry flow started delivering qualified inbound leads from founders and CEOs who fit the advisory work. See it at simongreally.com.
150%
Increase in organic SEO performance post-launch
Up
Qualified inbound leads through the new enquiry flow
Editorial
CMS-driven field notes, publish in minutes not days