We work with Sydney businesses that already get some search traffic and want more of it to turn into customers. Technical fixes, content that ranks, and local SEO for the suburbs you actually serve. Reported monthly in plain English, by the same team that builds the site.
Start with a free audit. Within a week you get a short written summary of the three things holding your site back, whether or not you hire us.
Rated 5.0 from 31 Google reviews. Sydney web and SEO team since 2016.
Our SEO capabilities
- SEO Technical Implementation
- SEO Strategy
- SEO Audit Service
- SEO Backlink Service
- Off page SEO Services
- Ecommerce SEO Services
- Local SEO Services
- On page SEO Services
SEO from the team that also builds the site
Most SEO agencies hand you a list of technical fixes for someone else to do. We are the developers, so the fixes get done, and we report on the thing you actually care about: enquiries.
5.0 stars
Google rating, from 31 reviews
Since 2016
Working on Sydney websites and their search performance
One team
Strategy, content and the technical fixes, done by the people who build the site
Good fit if
- You already have a website and some organic traffic, and want more of it to turn into enquiries
- You serve specific suburbs or regions and need to show up for them
- You have used an SEO agency before and never quite understood what you were paying for
- You want someone who will tell you when SEO is not the right lever
Not a fit if you want guaranteed rankings by a date. Nobody honest can promise that, and we would rather lose the job than say it.
How an engagement runs
We pull your Search Console data, crawl the site and look at what your competitors rank for. You get a written summary of the three things holding you back, whether or not you hire us.
A prioritised list of fixes and content, ordered by expected impact, with a rough timeline. You see it before anything starts.
Technical issues first: speed, indexing, site structure, pages competing with each other. This is usually where the fastest gains are.
Pages and articles for the searches that lead to enquiries, checked against what you already rank for so nothing competes with itself.
A monthly report in plain English: what moved, what did not, and what we are doing next. Rankings, traffic and enquiries, not just rankings.
What we actually do
Speed, crawlability, indexing and structured data: the plumbing that has to work before anything else does. We crawl the site the way Google does, find the pages it cannot reach or does not want, fix the slow templates and the duplicate URLs, and mark up the page types that earn rich results.
Because we are developers, the fixes get done rather than emailed to someone else as a list. This is usually where the fastest gains are, and it is the first thing we look at in the free audit.
Google Business Profile set up and kept accurate, reviews that keep arriving, citations that agree with each other, and suburb pages for the areas you actually serve that do not cannibalise each other. Most local SEO problems in Sydney come from an agency building thirty suburb pages that all say the same thing.
We know which Western Sydney suburbs have search demand and which do not, and we will tell you when a page is not worth building.
Written for the searches that lead to a phone call, not for volume. Service pages, location pages, guides and the questions your customers ask before they buy, each one checked against what you already rank for so nothing on your own site competes with itself.
Every piece comes with a target search, a reason it exists and a place in the site structure. Reviewed by you before it goes live, in plain English, with no jargon to sign off.
Titles, meta descriptions, headings, internal links and the words on the page, tuned so the right page ranks for the right term. Often the fix for a page that ranks on page two is not more content but a clearer title and three internal links from pages that already do well.
We work through your Search Console data page by page, starting with the ones getting impressions but no clicks, because that is where the quickest wins usually are.
Earned through content worth linking to, digital PR and outreach to publications and directories that matter in your industry and your area. Never bought, never from link farms, and never the kind that gets a site penalised a year later.
We are honest about this one: links take time and they are the slowest lever. For most Sydney businesses, technical fixes, content and local SEO move the needle first, and links come after.
Category, collection and product structure that search engines and shoppers both understand, on Shopify and WooCommerce. Faceted navigation that does not create ten thousand duplicate URLs, product pages with the detail Google needs, and the schema that puts prices and ratings in the search results.
We build ecommerce sites as well as optimise them, so when a fix needs a theme change we make the change rather than write a ticket for someone else.
Not sure which of these you need? That is what the free audit is for.
Why Sydney businesses stay with us
We have been building and ranking websites for Sydney businesses since 2016. Four things set the work apart.
We build the sites too
Most SEO agencies hand you a list of technical fixes for someone else to do. We are the developers, so the fixes get done.
Enquiries are the metric
We report on leads and calls, not just positions. A ranking that does not produce a customer is not a result.
Plain English
If you cannot explain our report to your business partner in two minutes, we have written it badly.
Local
Erskine Park, Western Sydney. We know which suburbs have search demand and which do not.
What clients say
Rated 5.0 from 31 Google reviews. Three of them, in the clients’ own words.
Questions
Before you ask for the audit
The things Sydney business owners ask us before they start. If yours is not here, put it in the form and we will answer it in the audit summary.
How much does SEO cost?
How long before we see results?
How can I get started with Defyn's SEO services?
Can you explain the benefits of SEO for small businesses?
What makes Defyn's SEO services unique?
How can local SEO benefit my Sydney business?
How can you select the best SEO service for your business needs?
What are the common search engine marketing errors that Sydney-based companies should avoid?
Get the free SEO audit
Tell us your website. Within a week you will have a short written summary of the three things holding it back and what fixing them would involve. No obligation, and no automated follow-up sequence.
Rated 5.0 from 31 Google reviews. Or call 02 9834 4119 and talk to a person.
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